Resources
Know what you're buying. Know what you're worth.
Honest comparisons and practical guides for advertisers and publishers. Every fact about another company links to its own public page, with the date we checked it.
AdSworn vsBuySellAdsGoogle AdSenseEzoicMediavineRaptiveEthicalAdsAdsyCollaboratorPavedbeehiivSponsorSheepPassionfroot
Comparisons
ComparisonAdSworn vs BuySellAdsBuySellAds runs managed campaigns across a curated network. AdSworn sells one page at a time, with traffic verified by Google. Here's how they differ.ComparisonAdSworn vs EthicalAdsEthicalAds is a privacy-first ad network for developer sites paying a 70% share. AdSworn sells pages directly at your price and pays 85%. How they compare.ComparisonAdSworn vs AdsyAdsy sells guest posts judged by Ahrefs and Similarweb estimates. AdSworn sells labelled sponsorships on pages with traffic read from Google.ComparisonAdSworn vs CollaboratorCollaborator is a digital PR marketplace charging 10% on deposits and 15% on withdrawals. AdSworn charges advertisers nothing on top and publishers 15%.ComparisonAdSworn vs PavedPaved sells newsletter sponsorships; AdSworn sells web pages by the Google searches behind them. How they compare on fees, proof and refunds.ComparisonAdSworn vs beehiiv Ad Networkbeehiiv's Ad Network runs managed newsletter campaigns from $15k. AdSworn sells single web pages by the searches behind them, from $25.ComparisonAdSworn vs SponsorSheepSponsorSheep sells newsletter placements and keeps 25%. AdSworn sells web pages with traffic read from Google and keeps 15%. The differences.ComparisonAdSworn vs PassionfrootPassionfroot books B2B creators, with brand plans from $199 a month. AdSworn sells web pages by the searches behind them, with no plan fee.
Guides for publishers
GuideDirect sponsorship is back. Here's what the data says.Publishers are leaning on direct-sold ads, sponsorship spend is outgrowing media overall, and privacy is pushing buyers toward context. The sourced numbers.GuideBuying intent keywords: how to spot themWords like best, vs, price and service signal a searcher close to buying. How to spot them, with real examples, and why they matter for sponsorships.
Guides for advertisers
GuideHow to check a website's real traffic before you buy an adMedia kits and SEO tools estimate. Google Search Console and Analytics measure. How to tell the difference before you pay for a sponsorship.GuideContextual advertising: reach people without tracking themContextual ads target what someone is reading, not who they are. How it works, why it's growing, and how page-level sponsorships take it further.GuideHow to track a sponsored post's results with UTM tagsAdd UTM tags to your sponsorship links so every click shows up in your own Google Analytics, labelled by site and format. With examples.GuideHow to advertise on a specific websiteWant your ad on one particular site or page? How direct sponsorships work, what to ask for, what it costs, and how to book without back-and-forth.GuideHow to find websites to advertise on in your nicheStart from what your customers search for, then find the pages they land on. A practical way to shortlist sites for sponsorships.GuideHow much does a sponsored post cost?What sponsored posts and banner ads cost on real pages today, how prices are worked out from traffic, and what you should get for the money.GuideBanner ad or sponsored post: which should you buy?A banner is seen by everyone for a few weeks; a sponsored post explains your product inside the article for a year. How to choose.GuideSponsored post vs guest post: what's the difference?Guest posts are usually bought for links; sponsored posts buy an audience. What Google's spam policies say, and which one actually grows a business.GuideHow to advertise a video editing serviceReach people searching for video editors and editing services: which searches signal buyers, which pages they read, and how to sponsor them.GuideHow to advertise a logo design or branding businessPeople reading about famous logos are thinking about branding. How to reach them with sponsorships on the pages they read, with real examples.