How to reach business owners planning a rebrand
Before anyone hires a branding studio, they read about how other brands did it.
Facts checked 1 Oct 2026 · by the AdSworn team
Business owners planning a rebrand read about how famous brands changed their logos. Sponsor brand-history pages to reach them while they're thinking about their own identity. It's an early, research stage, so lead with something useful, such as a brand checklist, a short audit or a free call, rather than a hard sell.
The moment you're reaching
A rebrand starts with doubt ("our logo looks dated"), then research ("how did other companies do it?"), then a shortlist of studios or tools. Brand-history pages sit in the research step. The reader isn't ready to sign a contract, but they're forming an opinion of who understands branding. Being there with something genuinely helpful puts you on the shortlist.
| Page | Search that brings readers | Banner / 4 weeks | Featured / year |
|---|---|---|---|
| Famous Brands And Their Historieshatchwise.com | “history of brands” · 4 clicks | $25 | $500 |
What to offer at each stage
| Stage | What the reader is thinking | What to offer |
|---|---|---|
| Doubt | "Is our brand holding us back?" | A 10-question brand checklist |
| Research | "How did others change theirs?" | Case studies or a before-and-after gallery |
| Shortlist | "Who should do ours?" | A free 20-minute review of their current logo |
Brand-history pages reach the first two stages. Save the consultation offer for pages found by searches like "rebrand agency" or "logo redesign service", which signal the shortlist stage.
| Real search | AdSworn's reading | Clicks, last 4 weeks |
|---|---|---|
| “mr best logo” | Buying intent | 6 |
| “freelance marketplace” | Buying intent | 4 |
| “best online video editor” | Buying intent | 2 |
| “companies with interesting history” | Buying intent | 2 |
| “dallas cowboys logo” | Research | 58 |
| “mr beast logo” | Research | 51 |
| “cowboys logo” | Research | 35 |
Which format works
- Featured post: one paragraph in the article's voice, for example how this brand's change mirrors a common problem, and a link to your checklist. Clearly marked Sponsored.
- Banner: a single line and a link, for a time-limited offer such as free reviews this month.
- Many pages, small spend: brand histories are often priced near the minimum, so several pages cost less than one large placement.
How to tell if it worked
Early-stage offers rarely sell on the first click, so judge them on what comes next: checklist downloads, email sign-ups and calls booked. Tag each page's link with its own UTM campaign so your analytics shows which brand stories send the people who later get in touch.
Straight answers
How do I reach companies thinking about a rebrand?
Sponsor pages they read while researching, such as brand and logo histories, and offer something useful for that stage, like a checklist or a short review.
Are brand history readers ready to hire a studio?
Usually not yet. They're researching, so a helpful offer that starts a conversation works better than a sales pitch.
What does it cost to sponsor a brand history page?
On AdSworn, banners start at $25 for 4 weeks and featured posts at $500 for 12 months, with each page priced from its real Google traffic.