Resources
Know what you're buying. Know what you're worth.
Honest comparisons and practical guides for advertisers and publishers. Every fact about another company links to its own public page, with the date we checked it.
AdSworn vsBuySellAdsGoogle AdSenseEzoicMediavineRaptiveEthicalAdsAdsyCollaboratorPavedbeehiivSponsorSheepPassionfroot
Comparisons
ComparisonAdSworn vs BuySellAdsBuySellAds runs managed campaigns across a curated network. AdSworn sells one page at a time, with traffic verified by Google. Here's how they differ.ComparisonAdSworn vs AdsyAdsy sells guest posts judged by Ahrefs and Similarweb estimates. AdSworn sells labelled sponsorships on pages with traffic read from Google.ComparisonAdSworn vs PavedPaved sells newsletter sponsorships; AdSworn sells web pages by the Google searches behind them. How they compare on fees, proof and refunds.ComparisonAdSworn vs SponsorSheepSponsorSheep sells newsletter placements and keeps 25%. AdSworn sells web pages with traffic read from Google and keeps 15%. The differences.
Guides for publishers
GuideDirect sponsorship is back. Here's what the data says.Publishers are leaning on direct-sold ads, sponsorship spend is outgrowing media overall, and privacy is pushing buyers toward context. The sourced numbers.GuideWhat to include in your website's media kitThe numbers and details sponsors look for in a media kit, where each number should come from, and why a live, verified page beats a PDF.GuideSearch Console clicks, impressions, CTR and position, explainedWhat each Search Console number means, how it differs from page views, and which numbers sponsors care about. With Google's own definitions.GuideHow to share your Search Console data safelyShow a sponsor your real Google numbers without giving away control: Search Console permission levels, how to add a user, and read-only alternatives.GuideBuying intent keywords: how to spot themWords like best, vs, price and service signal a searcher close to buying. How to spot them, with real examples, and why they matter for sponsorships.
Guides for advertisers
GuideHow to check a website's real traffic before you buy an adMedia kits and SEO tools estimate. Google Search Console and Analytics measure. How to tell the difference before you pay for a sponsorship.GuideContextual advertising: reach people without tracking themContextual ads target what someone is reading, not who they are. How it works, why it's growing, and how page-level sponsorships take it further.