AdSworn vs Adsy
Both let you pay to appear on someone else's site. What you're buying, and how you know it works, is different.
Facts checked 29 Sep 2026 · by the AdSworn team
Adsy is a guest-post and link-insertion marketplace with a catalogue it puts at 150k sites; traffic shown to buyers comes from Ahrefs, Similarweb and GA4, and its FAQ says all purchases are final and non-refundable. AdSworn sells sponsorships for the audience, not for links: a banner or a clearly labelled featured post on one page, traffic read from the publisher's Google account, links marked rel="sponsored", and a full refund if the ad never goes live.
AdSworn vs Adsy at a glance
| AdSworn | Adsy | |
|---|---|---|
| What you buy | A banner ad (per 4 weeks) or a featured post (per year) on one specific page, sold directly by the site owner | Guest posts (writing and placement), link insertions and digital PR |
| Who sets the price | The publisher, page by page. Starter rates: banners from $25 per 4 weeks, featured posts from $500 a year | The publisher. Prices are in Adsy Credits (1 Credit = $1) |
| Where traffic numbers come from | Read from Google Search Console and Google Analytics (read-only), with the date read. Ad views and clicks counted by AdSworn | Ahrefs, Similarweb and GA4, which Adsy notes "could be different" |
| Publisher's share | 85% of each sale. AdSworn keeps 15%, only when a sale happens | Publisher pays a 7.9% commission on withdrawal (4% PayPal, 3.9% Adsy) |
| Refunds | Full refund if the publisher declines or the ad is never verified live | Its FAQ says "All purchases are final and non-refundable"; disputes go to arbitration |
| What's guaranteed | Delivery counted by AdSworn: ad views and clicks | That the content is placed unaltered and your URL is present |
| Ad labels and links | Every ad is labelled "Ad" or "Sponsored"; ad links carry rel="sponsored" | Its FAQ asks buyers to check link tags (nofollow/dofollow) before approving; no rel="sponsored" requirement is stated |
Adsy details are from its public pages, checked 29 Sep 2026. Sources are listed at the end.
Buying links versus buying an audience
Guest-post marketplaces are mostly used for link building: a post on another site with a link back to yours. Adsy's own FAQ tells buyers to check whether a link is nofollow or dofollow before approving the task.
Google's spam policies treat links bought for ranking as link spam, and say paid links are fine only when they're marked rel="sponsored" or rel="nofollow". AdSworn is built for that rule: every ad is labelled, every paid link is marked sponsored, and what you're buying is the readers, measured.
Estimated traffic versus Google's own numbers
Adsy shows traffic from Ahrefs and Similarweb, which are estimates, plus GA4 where publishers provide it, and notes the numbers can differ. Ahrefs' own study found its estimates differed from real Search Console data by a median of 49.52%.
On AdSworn every figure is read from the publisher's Google Search Console or Google Analytics, page by page, with the date it was read. You see the searches that bring people to that exact page.
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- Banner ad$25 / 4 weeks
- Featured post$2,000 / year
If it doesn't work out
Adsy's FAQ says purchases are final and non-refundable, with up to three revision requests before a dispute. On AdSworn, nothing is charged until the publisher approves, the payment is held, and it's refunded in full if the ad is never verified live.
- Advertiser booksPicks a page and format, writes the ad. Nothing is charged yet.
- Publisher approves, advertiser paysThe listed price, nothing on top. AdSworn holds it.
- Verified live, publisher paidOnce the snippet confirms the ad is live, the publisher gets 85%.
- Never ran? Full refundDeclined or not live: the advertiser gets every cent back.
Where Adsy is stronger
- Catalogue size: Adsy claims 150k unique websites, across many niches and languages. AdSworn is new and focused.
- Writing included: Adsy offers writing and placement as a service.
- Low entry price: prepay from $25 in credits.
Which should you choose?
- Choose Adsy if you want guest posts across many sites and are comfortable judging them by third-party metrics.
- Choose AdSworn if you want real readers who searched for what you sell, numbers straight from Google, a labelled placement that stays within Google's rules, and your money back if it never runs.
Straight answers
Where does Adsy's traffic data come from?
Its FAQ lists Ahrefs, Similarweb and Google Analytics 4, and notes the numbers can differ between them.
Does Adsy offer refunds?
Its FAQ says "All purchases are final and non-refundable". Buyers can request up to three revisions before opening a dispute.
Will an AdSworn featured post help my SEO?
It's a real link that sends real readers, marked rel="sponsored" as Google requires for paid links. You're buying the audience and the clicks, not search ranking.