Resources
Know what you're buying. Know what you're worth.
Honest comparisons and practical guides for advertisers and publishers. Every fact about another company links to its own public page, with the date we checked it.
AdSworn vsBuySellAdsGoogle AdSenseEzoicMediavineRaptiveEthicalAdsAdsyCollaboratorPavedbeehiivSponsorSheepPassionfroot
Comparisons
ComparisonAdSworn vs AdsyAdsy sells guest posts judged by Ahrefs and Similarweb estimates. AdSworn sells labelled sponsorships on pages with traffic read from Google.ComparisonAdSworn vs CollaboratorCollaborator is a digital PR marketplace charging 10% on deposits and 15% on withdrawals. AdSworn charges advertisers nothing on top and publishers 15%.ComparisonAdSworn vs PassionfrootPassionfroot books B2B creators, with brand plans from $199 a month. AdSworn sells web pages by the searches behind them, with no plan fee.
Guides for publishers
GuideHow to sell sponsored posts on your website (and what to charge)Price a sponsored post from your real traffic, label it the way Google and the FTC expect, and get paid safely. A practical guide with a worked example.GuideHow to sell ad space on your website directlySell banners and sponsored posts straight to businesses: choose your pages, set prices, prove your traffic, get paid safely. A step-by-step guide.GuideHow to label a sponsored post: FTC and Google rulesWhat the FTC expects from sponsored content labels, what Google requires for paid links, and how to do both without hurting your site.Guiderel="sponsored" vs nofollow: which should paid links use?Google's guidance on rel="sponsored", rel="nofollow" and rel="ugc": what each is for, which to use on ads and sponsored posts, and how to add it.
Guides for advertisers
GuideHow much does a sponsored post cost?What sponsored posts and banner ads cost on real pages today, how prices are worked out from traffic, and what you should get for the money.GuideBanner ad or sponsored post: which should you buy?A banner is seen by everyone for a few weeks; a sponsored post explains your product inside the article for a year. How to choose.GuideSponsored post vs guest post: what's the difference?Guest posts are usually bought for links; sponsored posts buy an audience. What Google's spam policies say, and which one actually grows a business.