AdSworn vs Raptive
Raptive manages your display and video ads. AdSworn lets you sell individual pages to sponsors yourself.
Facts checked 29 Sep 2026 · by the AdSworn team
Raptive (formerly AdThrive) is a full-service ad management company. Since October 2025 it requires 25,000 monthly pageviews, its service agreement pays at least 75% of ad revenue, and Raptive becomes the exclusive source of display and video ads on your site. AdSworn sells direct sponsorships page by page: free to list, your price, 85% to you, and no exclusivity.
AdSworn vs Raptive at a glance
| AdSworn | Raptive | |
|---|---|---|
| What you sell | A banner ad (per 4 weeks) or a featured post (per year) on one specific page, sold directly by the site owner | Display and video ads, managed by Raptive, including its own direct sales |
| Who sets the price | The publisher, page by page. Starter rates: banners from $25 per 4 weeks, featured posts from $500 a year | Raptive and ad demand; Raptive recommends ad placement, size and formats |
| Where traffic numbers come from | Read from Google Search Console and Google Analytics (read-only), with the date read. Ad views and clicks counted by AdSworn | Raptive's ad management platform |
| Publisher's share | 85% of each sale. AdSworn keeps 15%, only when a sale happens | At least 75% of ad revenue, per its service agreement |
| Requirements to join | Free. Connect Google Search Console; a person reviews each new site during beta | A minimum of 25,000 monthly pageviews, plus quality standards |
| When publishers get paid | Advertiser pays on approval; AdSworn holds it and pays the publisher once the ad is verified live | Within 45 days after the end of each month |
| Approve each advertiser? | Yes. Nothing runs without your approval | Ads are managed by Raptive |
| Contract and exclusivity | No contract and no exclusivity | Exclusive source of display and video ads; end it by written notice, effective within 30 days |
Raptive details are from its public pages, checked 29 Sep 2026. Sources are listed at the end.
What Raptive does
Raptive manages display and video advertising for independent creators and media companies, combining programmatic demand with its own direct sales. In October 2025 it lowered its entry bar from 100,000 to 25,000 monthly pageviews, alongside its other eligibility requirements.
Its service agreement makes Raptive the exclusive source of all display and video ads on your site during the term, and pays at least 75% of ad revenue, within 45 days after each month ends.
Selling pages directly
AdSworn is built for the pages that bring in buyers. A business searching for customers finds your page, sees the exact searches and traffic behind it, read from your Google account, and books a banner or a featured post at your price. You approve every ad and keep 85%.
The 12 Best Online Video Editors of 2026 (Free and Paid)
- Banner ad$25 / 4 weeks
- Featured post$2,000 / year
Because Raptive is the exclusive source of display and video ads under its agreement, ask Raptive before adding any other ad placement, including an AdSworn banner.
Where Raptive is stronger
- Full-service management by a team, including direct deals sold by Raptive's own sales staff.
- Every page earns, not only the pages a sponsor chooses.
- Scale: Raptive says it has paid out $4B to creators.
Which should you choose?
- Choose Raptive if you meet its traffic bar and want hands-off display and video income.
- Choose AdSworn if you're below that bar, want no exclusivity, or want to sell your best pages at your own price and approve every sponsor.
Straight answers
What traffic does Raptive require?
A minimum of 25,000 monthly pageviews, lowered from 100,000 in October 2025, plus its other eligibility requirements.
What does Raptive pay publishers?
Its service agreement says at least 75% of ad revenue, paid within 45 days after each month ends.
Is Raptive exclusive?
Yes, for display and video ads during the term. Ending the service takes written notice, effective within 30 days.