AdSworn vs Mediavine
Mediavine runs your programmatic ads. AdSworn sells sponsorships on your best pages. They answer different questions.
Facts checked 29 Sep 2026 · by the AdSworn team
Mediavine is a full-service ad management company: it takes over your programmatic ads, needs $5,000+ in annual ad revenue for its main programme, and, for sites launched after 1 January 2026, pays 75% to 90% depending on annual earnings. AdSworn sells direct sponsorships: one page, one sponsor, your price, 85% to you. Mediavine allows directly sold and sponsored work alongside its ads, so the two can work together.
AdSworn vs Mediavine at a glance
| AdSworn | Mediavine | |
|---|---|---|
| What you sell | A banner ad (per 4 weeks) or a featured post (per year) on one specific page, sold directly by the site owner | Programmatic display ads, fully managed by Mediavine |
| Who sets the price | The publisher, page by page. Starter rates: banners from $25 per 4 weeks, featured posts from $500 a year | Programmatic demand; you can still sell direct deals yourself |
| Where traffic numbers come from | Read from Google Search Console and Google Analytics (read-only), with the date read. Ad views and clicks counted by AdSworn | Mediavine's own ad management platform |
| Publisher's share | 85% of each sale. AdSworn keeps 15%, only when a sale happens | For sites launched after 1 January 2026: 75% under $100k a year, rising to 90% at $500k+ |
| Requirements to join | Free. Connect Google Search Console; a person reviews each new site during beta | Mediavine: $5,000+ annual ad revenue. Journey: 1,000+ sessions from Tier 1 countries in 30 days |
| When publishers get paid | Advertiser pays on approval; AdSworn holds it and pays the publisher once the ad is verified live | Net 65, paid on the first business day of the month |
| Approve each advertiser? | Yes. Nothing runs without your approval | Programmatic ads are managed by Mediavine |
| Contract and exclusivity | No contract and no exclusivity | Exclusive over programmatic ads; 90-day initial term, then 30 days' notice |
Mediavine details are from its public pages, checked 29 Sep 2026. Sources are listed at the end.
What Mediavine does
Mediavine is a full-service ad management company. It takes full control of a site's programmatic advertising, optimises layouts, and works on page speed (it offers settings to optimise for Core Web Vitals). In return it asks for exclusivity over programmatic ads, a 90-day initial term, then month-to-month with 30 days' notice.
Since January 2026, the main programme asks for $5,000+ in annual ad revenue instead of a sessions count. Smaller sites can join Journey by Mediavine, which needs 1,000+ sessions from the US, Canada, UK or Australia in 30 days.
Revenue share, by tier
| Mediavine programme | Annual ad earnings | Publisher share |
|---|---|---|
| Official | Under $100,000 | 75% |
| Select | $100,000–$249,999 | 80% |
| Signature | $250,000–$499,999 | 85% |
| Premiere | $500,000–$999,999 | 90% |
| Premiere Plus | $1,000,000+ | 90% |
These tiers apply to sites launched after 1 January 2026; older sites follow Mediavine's legacy schedule. On AdSworn, every publisher keeps 85% of each sale from day one, whatever their size.
| Format on “The 12 Best Online Video Editors of 2026 (Free and Paid)” | Advertiser pays | AdSworn (15%) | Publisher gets |
|---|---|---|---|
| Banner ad / 4 weeks | $25 | $3.75 | $21.25 |
| Featured post / year | $2,000 | $300 | $1,700 |
Using both
Mediavine's exclusivity covers programmatic advertising. Its help centre says affiliate, sponsored or brand work, and directly sold ads, are still allowed. That's exactly what AdSworn sells: a direct sponsorship on a page you choose. Before adding any new ad placement, check it against your Mediavine agreement.
Where Mediavine is stronger
- Full-service management of ads across every page and every visit.
- Higher shares at scale: up to 90% for sites earning $500,000+ a year.
- Site-speed tooling built into its ad setup.
Which should you choose?
- Choose Mediavine for managed programmatic income once you meet its revenue bar.
- Add AdSworn to sell your buyer-intent pages directly, at 85% from the first sale, with no term and no exclusivity.
Straight answers
What are Mediavine's requirements?
$5,000+ in annual ad revenue for Mediavine, or 1,000+ Tier 1 sessions in 30 days for Journey, plus content and traffic quality standards.
How long is a Mediavine contract?
The initial term is 90 days, then it rolls month to month with 30 days' written notice from either side.
Does Mediavine allow direct sponsorships?
Its help centre says sponsored and brand work and directly sold ads are allowed alongside its programmatic exclusivity. Check your own agreement.