AdSworn vs Ezoic
Ezoic optimises programmatic ads with machine learning. AdSworn sells your best pages directly to sponsors.
Facts checked 29 Sep 2026 · by the AdSworn team
Ezoic is a machine-learning ad platform that tests ad placements for you. Since 19 February 2026 it generally requires 250,000+ monthly active users for new sites, and its terms promise publishers no less than 82% of net display-ad revenue. AdSworn has no traffic minimum to list: you connect Google, set a price per page, approve each sponsor, and keep 85% of every sale.
AdSworn vs Ezoic at a glance
| AdSworn | Ezoic | |
|---|---|---|
| What you sell | A banner ad (per 4 weeks) or a featured post (per year) on one specific page, sold directly by the site owner | Programmatic display ads, placed and tested by Ezoic's system |
| Who sets the price | The publisher, page by page. Starter rates: banners from $25 per 4 weeks, featured posts from $500 a year | Ezoic's platform and ad demand; Ezoic decides ad placement, timing and type |
| Where traffic numbers come from | Read from Google Search Console and Google Analytics (read-only), with the date read. Ad views and clicks counted by AdSworn | Ezoic's own ad platform |
| Publisher's share | 85% of each sale. AdSworn keeps 15%, only when a sale happens | No less than 82% of net revenue from display ads, per its terms (updated 12 June 2026) |
| Requirements to join | Free. Connect Google Search Console; a person reviews each new site during beta | Generally 250,000+ monthly active users for new sites, since 19 February 2026 |
| When publishers get paid | Advertiser pays on approval; AdSworn holds it and pays the publisher once the ad is verified live | Net 30 by default, from a $20 minimum, starting on the 27th |
| Approve each advertiser? | Yes. Nothing runs without your approval | No. Ads are chosen by the platform |
| Contract and exclusivity | No contract and no exclusivity | No fixed term found; Ezoic may end the service for any reason |
Ezoic details are from its public pages, checked 29 Sep 2026. Sources are listed at the end.
Ezoic's bar is higher than it used to be
Ezoic was long known as the network that took smaller sites. That changed on 19 February 2026: new sites are now generally required to have 250,000+ monthly active users. Sites already on Ezoic before then keep access. For a growing site, that's a long way off.
AdSworn has no traffic minimum to list. What matters is which searches bring people to a page, not how big the whole site is. A page with a few hundred visitors searching for a paid service can be worth more to the right sponsor than thousands of casual readers.
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- Banner ad$25 / 4 weeks
- Featured post$2,000 / year
Automation versus control
Ezoic's strength is automation: you add placeholders and its system tests ad types, sizes and positions to raise earnings per visitor. Its terms give Ezoic the final say on placement, timing and the type of ads shown.
AdSworn is deliberately simple: one banner and one featured post per page, at most. You set the price, you see every ad before it runs, and nothing appears without your approval.
Where Ezoic is stronger
- Every visit earns. Programmatic ads fill all your traffic, not just the pages a sponsor books.
- Hands-off optimisation. Ezoic tests layouts for you, which suits big sites with many page types.
- Flexible payouts. From a $20 minimum, with optional Net 60 and Net 90 terms that pay a small bonus.
Which should you choose?
- Choose Ezoic if you meet its traffic bar and want automated programmatic income across every page.
- Choose AdSworn if you're below that bar, or if your best pages attract buyers and you'd rather sell them directly at your own price.
- Ezoic says third-party ad scripts can interfere with its testing, so if you run it, check with Ezoic before adding another ad placement.
Straight answers
What traffic does Ezoic require?
Since 19 February 2026, new sites generally need 250,000+ monthly active users. Sites already on Ezoic before then keep access.
What share does Ezoic pay?
Its terms say no less than 82% of net revenue directly attributable to display ads, unless agreed otherwise in writing.
Does AdSworn have a traffic minimum?
No. It's free to list; connect Google Search Console and a person reviews each new site during beta.