AdSworn vs EthicalAds
Both keep ads clean and labelled. One is a network paid per thousand views; the other sells your page to one sponsor.
Facts checked 29 Sep 2026 · by the AdSworn team
EthicalAds is a privacy-first, contextual ad network for developer sites: it looks for 50k+ monthly pageviews, shows one ad per page, pays publishers a 70% share and says they generally see around $2.50 per 1,000 pageviews. AdSworn sells one page at a time to one sponsor, at your price, and pays 85% of each sale. Advertisers on AdSworn pick the exact page and see its Google traffic first.
AdSworn vs EthicalAds at a glance
| AdSworn | EthicalAds | |
|---|---|---|
| What you sell | A banner ad (per 4 weeks) or a featured post (per year) on one specific page, sold directly by the site owner | One contextual ad per page, placed by the network |
| Who sets the price | The publisher, page by page. Starter rates: banners from $25 per 4 weeks, featured posts from $500 a year | EthicalAds' CPM rates for advertisers |
| Where traffic numbers come from | Read from Google Search Console and Google Analytics (read-only), with the date read. Ad views and clicks counted by AdSworn | EthicalAds counts viewable impressions on its own ad server |
| Publisher's share | 85% of each sale. AdSworn keeps 15%, only when a sale happens | 70% revenue share |
| Requirements to join | Free. Connect Google Search Console; a person reviews each new site during beta | Developer-focused sites with 50k+ pageviews per month; minimum 0.1% CTR |
| When publishers get paid | Advertiser pays on approval; AdSworn holds it and pays the publisher once the ad is verified live | Monthly, aiming for the 15th, from a $50 minimum |
| Buy one specific page? | Yes. Every listed page has its own traffic, searches and price | Advertisers target topics and regions, not individual pages |
| Ad labels and links | Every ad is labelled "Ad" or "Sponsored"; ad links carry rel="sponsored" | Each ad carries an "Ad by EthicalAds" link |
EthicalAds details are from its public pages, checked 29 Sep 2026. Sources are listed at the end.
What they have in common
EthicalAds and AdSworn both avoid tracking-heavy advertising. EthicalAds targets by context and region, and shows one ad per page with an "Ad by EthicalAds" attribution. AdSworn uses no cookies: it counts ad views and clicks for the delivery report, labels every ad, and marks ad links rel="sponsored".
Network versus direct sponsorship
EthicalAds is a network: advertisers buy impressions across developer sites by topic and region, priced per thousand views, and publishers earn a 70% share of what their pages serve. EthicalAds says publishers generally see around $2.50 per 1,000 pageviews from EU and North American traffic.
AdSworn is direct: an advertiser picks your page because of the searches that bring people there, and books it for a fixed price for 4 weeks (banner) or a year (featured post). Price is set by you, not by a CPM, and you keep 85%.
The 12 Best Online Video Editors of 2026 (Free and Paid)
- Banner ad$25 / 4 weeks
- Featured post$2,000 / year
Where EthicalAds is stronger
- A ready developer audience: over 100 sites, including ESLint, daily.dev and Flask, according to EthicalAds.
- Passive income per view, with no sponsor to find.
- For advertisers: broad reach across many developer sites in one buy, with live reporting.
Which should you choose?
- Publishers: EthicalAds suits developer sites with 50k+ pageviews that want steady, hands-off income. AdSworn suits any site whose pages attract buyers, at any size.
- EthicalAds asks to be the only ad on the page, so if you use both, put them on different pages.
- Advertisers: choose EthicalAds for broad developer reach; choose AdSworn to own a specific page in front of people searching for what you sell.
Straight answers
What does EthicalAds pay publishers?
A 70% revenue share, paid monthly from a $50 minimum. It says publishers generally see around $2.50 per 1,000 pageviews from EU and North American traffic.
What are EthicalAds' requirements?
Developer-focused sites with 50k+ pageviews per month, and at least a 0.1% click-through rate.
Does AdSworn use tracking cookies?
No. The snippet sets no cookies; it counts ad views and clicks for the delivery report.