Resources
Know what you're buying. Know what you're worth.
Honest comparisons and practical guides for advertisers and publishers. Every fact about another company links to its own public page, with the date we checked it.
AdSworn vsBuySellAdsGoogle AdSenseEzoicMediavineRaptiveEthicalAdsAdsyCollaboratorPavedbeehiivSponsorSheepPassionfroot
Comparisons
ComparisonAdSworn vs BuySellAdsBuySellAds runs managed campaigns across a curated network. AdSworn sells one page at a time, with traffic verified by Google. Here's how they differ.ComparisonAdSworn vs Google AdSenseAdSense fills your pages through an auction and pays you a share. AdSworn lets you sell a page directly at your price and keep 85%. How they compare.ComparisonAdSworn vs EzoicEzoic now asks new sites for 250,000+ monthly users and pays at least 82% of display revenue. AdSworn is free to list and pays 85% of each direct sale.ComparisonAdSworn vs MediavineMediavine manages your programmatic ads and pays 75–90% by earnings tier. AdSworn sells pages directly to sponsors and pays 85%. Here's how they fit together.ComparisonAdSworn vs RaptiveRaptive now takes sites from 25,000 monthly pageviews and pays at least 75% of ad revenue. AdSworn sells pages directly and pays 85%. The differences.ComparisonAdSworn vs EthicalAdsEthicalAds is a privacy-first ad network for developer sites paying a 70% share. AdSworn sells pages directly at your price and pays 85%. How they compare.ComparisonAdSworn vs CollaboratorCollaborator is a digital PR marketplace charging 10% on deposits and 15% on withdrawals. AdSworn charges advertisers nothing on top and publishers 15%.ComparisonAdSworn vs PavedPaved sells newsletter sponsorships; AdSworn sells web pages by the Google searches behind them. How they compare on fees, proof and refunds.ComparisonAdSworn vs SponsorSheepSponsorSheep sells newsletter placements and keeps 25%. AdSworn sells web pages with traffic read from Google and keeps 15%. The differences.
Guides for publishers
GuideDirect sponsorship is back. Here's what the data says.Publishers are leaning on direct-sold ads, sponsorship spend is outgrowing media overall, and privacy is pushing buyers toward context. The sourced numbers.GuideHow to sell sponsored posts on your website (and what to charge)Price a sponsored post from your real traffic, label it the way Google and the FTC expect, and get paid safely. A practical guide with a worked example.GuideHow much should you charge for ads on your website?A simple, fair way to price banner ads and sponsored posts from your real traffic, with the formula, worked examples and live prices from real pages.GuideHow to sell ad space on your website directlySell banners and sponsored posts straight to businesses: choose your pages, set prices, prove your traffic, get paid safely. A step-by-step guide.GuideHow to make money from your blog without AdSenseDirect sponsorships, sponsored posts, affiliate links and more: the realistic ways to earn from a blog without auction ads, and when each fits.GuideWhat to put on your "Advertise with us" pageThe sections every Advertise with us page needs: who reads you, proof of traffic, formats, prices and how to book. Plus copy you can adapt.GuideWhat to include in your website's media kitThe numbers and details sponsors look for in a media kit, where each number should come from, and why a live, verified page beats a PDF.GuideHow to find sponsors for your blogUse the searches behind your pages to find businesses that want your readers, then pitch them with proof. A practical outreach guide.GuideHow to label a sponsored post: FTC and Google rulesWhat the FTC expects from sponsored content labels, what Google requires for paid links, and how to do both without hurting your site.GuideRPM vs CPM: what's the difference?CPM is what an advertiser pays per 1,000 impressions; RPM is what a publisher earns per 1,000 page views. Definitions, formulas and a worked example.Guiderel="sponsored" vs nofollow: which should paid links use?Google's guidance on rel="sponsored", rel="nofollow" and rel="ugc": what each is for, which to use on ads and sponsored posts, and how to add it.GuideSearch Console clicks, impressions, CTR and position, explainedWhat each Search Console number means, how it differs from page views, and which numbers sponsors care about. With Google's own definitions.GuideHow to share your Search Console data safelyShow a sponsor your real Google numbers without giving away control: Search Console permission levels, how to add a user, and read-only alternatives.GuideBuying intent keywords: how to spot themWords like best, vs, price and service signal a searcher close to buying. How to spot them, with real examples, and why they matter for sponsorships.