Resources
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Honest comparisons and practical guides for advertisers and publishers. Every fact about another company links to its own public page, with the date we checked it.
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AI, search and ads
GuideAdvertising in the age of AI: what changes, and what doesn'tAI answers more questions directly, but businesses still need to reach people. What AI changes for ads and SEO, what it doesn't, and what to do about it.GuideWill AI replace advertising?AI writes ads, targets them and answers questions directly. Here's what that changes for advertisers, and why reaching the right readers still costs money.GuideDoes SEO still matter with AI search?Yes. Google says pages reach AI Overviews and AI Mode by being indexed and eligible for a snippet, nothing more. What still counts, and how to measure it.GuideHow to get your site cited by AI assistantsAI assistants cite pages they can reach and quote. Which crawlers to allow, how to write quotable pages, and what llms.txt is (and isn't).GuideShould you block AI crawlers?AI companies run separate bots for training and for search. What GPTBot, OAI-SearchBot, ClaudeBot and Google-Extended do, and what blocking each one costs.GuideAds in AI search: where they appear and how they workGoogle shows ads above, below and within AI Overviews. Where they appear, which campaigns qualify, where they don't show, and what it means for advertisers.GuideAI-generated content and SEO: what Google saysGoogle rewards helpful content however it's produced, and treats content made mainly to manipulate rankings as spam. What that means for your site and your ads.GuideHow to use AI to write ads without losing trustAI is quick at first drafts of ad copy. How to brief it, what to check before anything runs, and the rules that still apply to an ad an AI wrote.GuideHow to see traffic from AI search and AI assistantsGoogle Analytics has an AI Assistant channel, ChatGPT tags its links, and Search Console reports AI Overviews. Where to look, and what each one leaves out.GuideAI search terms, explainedPlain definitions of AI search and AI crawler terms: AI Overviews, AI Mode, LLM, GPTBot, OAI-SearchBot, ClaudeBot, Google-Extended, llms.txt and more.