Resources

Know what you're buying. Know what you're worth.

Honest comparisons and practical guides for advertisers and publishers. Every fact about another company links to its own public page, with the date we checked it.

AdSworn vsBuySellAds Google AdSense Ezoic Mediavine Raptive EthicalAds Adsy Collaborator Paved beehiiv SponsorSheep Passionfroot

Guides for publishers

GuideRPM vs CPM: what's the difference?CPM is what an advertiser pays per 1,000 impressions; RPM is what a publisher earns per 1,000 page views. Definitions, formulas and a worked example.For publishersPricing GuideSearch Console clicks, impressions, CTR and position, explainedWhat each Search Console number means, how it differs from page views, and which numbers sponsors care about. With Google's own definitions.For publishersVerified traffic

Guides for advertisers

GuideHow to track a sponsored post's results with UTM tagsAdd UTM tags to your sponsorship links so every click shows up in your own Google Analytics, labelled by site and format. With examples.For advertisersMeasurement