What to include in your website's media kit
A media kit is your sales page for sponsors. The best ones are short, specific and provable.
Facts checked 29 Sep 2026 · by the AdSworn team
Include your audience (monthly page views and the searches that bring people), your top pages, the ad formats you sell with prices, examples of how ads look, and how to book. Every number should say where it came from and when: Google Search Console for search clicks and queries, Google Analytics for page views. A live page updated from Google stays accurate; a PDF goes stale the day you send it.
The numbers sponsors look for
| Number | Where it should come from |
|---|---|
| Page views, last 28 days | Google Analytics (or Plausible, Fathom) |
| Clicks from Google search | Google Search Console: how often someone clicked a link from Google to your site |
| Top searches per page | Google Search Console, per page |
| Where readers come from | Google Analytics: search, social, direct, referral |
| Top pages | Your analytics, by page views |
SEO-tool traffic figures are modelled, not measured. Ahrefs' own study found its estimates differed from real Search Console data by a median of 49.52%.
Why a live page beats a PDF
- It's always current. Numbers refresh from Google instead of aging in an inbox.
- It's provable. A source and a date on every figure answers "is this real?" before it's asked.
- It's bookable. A button beats "reply to this email".
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Straight answers
What should a blog media kit include?
Page views, clicks from Google, top searches and pages, formats with prices, ad examples and how to book, each number with its source and date.
Should I use SEO tool numbers in a media kit?
No. They're estimates. Use numbers from your own Google Search Console and Google Analytics.