How to earn from old blog posts that still get traffic
Some of your best earners were written years ago. Google still sends them readers.
Facts checked 1 Oct 2026 · by the AdSworn team
An old post that still gets steady traffic from Google is an audience you can rent out. Evergreen posts such as histories, comparisons and how-tos keep reaching new readers month after month, which suits a year-long featured post. At AdSworn's starter rate that's $40 per 1,000 page views over a year, with a $500 minimum.
How to find your evergreen posts
- Open Google Search ConsoleGo to Performance, set the range to the last 12 months, and sort pages by clicks.
- Look for steady lines, not spikesA post that gets clicks every week is evergreen. One big week then nothing is news.
- Check the searches behind itSearches that won't go out of date, like "logo history" or "how to edit video", keep the traffic coming.
Search Console counts a click when someone follows a link from Google search to your page, so these are real visitors, not estimates.
Why featured posts suit them
A banner sells 4 weeks of readers. An evergreen post keeps its readers all year, so a featured post (a sponsor's paragraph inside the article, marked Sponsored, for 12 months) lets you sell that whole year at once. The sponsor gets a steady audience; you get one larger sale instead of thirteen small ones.
How to price a year of readers
| Page views every 4 weeks | Readers in a year | Featured post, 12 months | You keep (92%) |
|---|---|---|---|
| 500 | 6,500 | $500 (minimum) | $460 |
| 2,000 | 26,000 | $1,040 | $956.80 |
| 5,000 | 65,000 | $2,600 | $2,392 |
Worked with AdSworn's starter rate of $40 per 1,000 page views over 13 four-week periods. You can set your own price per page.
| Page | Audience, last 4 weeks | Banner / 4 weeks | Featured / year |
|---|---|---|---|
| The History Of The MrBeast Logohatchwise.com | 352 page views | $25 | $500 |
| The Best Freelance Marketplaces (UPDATED 2026)hatchwise.com | 104 page views | $25 | $500 |
| The 12 Best Online Video Editors of 2026 (Free and Paid)Flocksy | 120 page views | $25 | $2,000 |
| Famous Brands And Their Historieshatchwise.com | 215 page views | $25 | $500 |
| The 8 Best Video Editing Apps for iPhone and Android (2026)Flocksy | 179 page views | $25 | – |
| The Complete History Of The SIG Sauer Logo – Logo Design Magazinelogodesign.org | 104 page views | $25 | $500 |
Keep it honest and fresh
- Update the facts, keep the sponsor. Refresh dates and details; the featured post stays clearly labelled.
- Label paid links. Google asks for paid links to be marked rel="sponsored"; AdSworn does this on every ad.
- Report the year. Sponsors rebook when they can see views and clicks, which AdSworn's delivery report counts.
Straight answers
Can I sell ads on old blog posts?
Yes. If a post still gets steady traffic from Google, sponsors can buy that audience, often with a featured post that runs for a year.
How do I know a post is evergreen?
In Google Search Console, look at 12 months of clicks. Steady weekly clicks mean the post keeps finding readers.
How should I price a sponsored paragraph on an old post?
On the readers it will reach in a year. AdSworn's starter rate is $40 per 1,000 page views across 13 four-week periods, with a $500 minimum.