How to build a sponsorship package
Sponsors buy an audience. The package is how you prove you have one.
Facts checked 11 Oct 2026 · by the AdSworn team
A sponsorship package is the offer you send sponsors: who your audience is (with numbers from a real source), what they can buy (placements and durations), what each costs, and the terms. Keep it to two or three options with fixed prices, lead with the pages or videos that attract buyers, and show where every number comes from. The best packages answer a sponsor's questions before they ask.
What goes in the package
- The audience, with proofPage views or video views over the last 4 weeks, where readers come from, and the searches that bring them. Say where each number is from: Google Analytics, Search Console or YouTube.
- The placementsWhat a sponsor can buy: a sponsored post inside an article, a banner, a link on a video. One line each on where it shows.
- The pricesA fixed price per placement and term. Sponsors decide faster on a number than on "contact us".
- The termsDates, what the sponsor sends, who approves the copy, how it's labelled, and how they get a report.
- One exampleA real past sponsorship, or a mock-up clearly marked as an example.
Two or three options, not ten
| Option (example) | What's included | Term | Price |
|---|---|---|---|
| Banner | A banner near the top of one article | 4 weeks | $25 |
| Sponsored post | A recommendation inside the article, in your voice | 12 weeks | $75 |
| Sponsored post, a year | The same, kept for a full year | 1 year | $150 |
These are AdSworn's starter rates for a small page, shown as an example. Price each page from its own traffic with how much to charge for ads on your website, and check the cost per 1,000 views a sponsor will see with the CPM calculator.
Lead with the pages that attract buyers
Sponsors care less about your total traffic than about who reads the page they'd sponsor. A review of video editing apps is read by people choosing one; a history article is read by the curious. Put your buying-intent pages first, with their searches, and price them higher. See buying intent keywords.
| Page | Audience, last 4 weeks | Banner / 4 weeks | Featured / year |
|---|---|---|---|
| The Top 7 Logo Makers – Reviewed and Rated – Logo Design Magazinelogodesign.org | 130 page views | $25 | $270 |
| The Best Freelance Marketplaces (UPDATED 2026)hatchwise.com | 162 page views | $25 | $335 |
| The History Of The MrBeast Logohatchwise.com | 375 page views | $25 | $195 |
| My Honest Review of Design Shifu Unlimited Graphic Designs [Updated for 2026] – Logo Design Magazinelogodesign.org | 38 page views | $25 | $150 |
| The 12 Best Online Video Editors of 2026 (Free and Paid)Flocksy | 200 page views | $25 | $2,000 |
| The History Of The Amazon Logohatchwise.com | 191 page views | $25 | $150 |
A package that updates itself
A PDF goes stale the day you send it. On AdSworn your listing is your sponsorship package: every page's traffic and searches read from Google and kept current, your placements and prices, and a button sponsors use to book. Listing is free and you keep 92% of each sale. Share the link instead of a PDF, or add an "Advertise with us" link to your site.
- Banner ad $75 / 4 wks, all year$897 a year
- Sponsored post $1,300 / year$1,196 a year
Starter rates from what sites charge for ads they sell directly: $10–20 per 1,000 views (Google). Banner $15 per 1,000 page views ($25 minimum, 4 weeks); sponsored post $20 per 1,000 over a year ($150 minimum). Pages that rank for buying searches sell their readers at 4× these rates. If both sell all year. You set your own; we take 8% only when you get paid.
Straight answers
What is a sponsorship package?
The offer a publisher or creator sends sponsors: the audience with proof, the placements on offer, fixed prices and terms.
What should a sponsorship package include?
Audience numbers with their source, the placements and where they show, a price for each, the terms (dates, approval, labelling, reporting) and an example.
How many sponsorship options should I offer?
Two or three. More options slow sponsors down; fixed prices speed them up.
How do I price a sponsorship package?
From each page's real traffic and who reads it. Pages that rank for buying searches can charge more per 1,000 views than general-interest pages.